{"id":8626,"date":"2020-06-21T16:21:59","date_gmt":"2020-06-21T07:21:59","guid":{"rendered":"https:\/\/www.stechstar.com\/user\/wordpress\/?p=8626"},"modified":"2020-06-21T16:21:59","modified_gmt":"2020-06-21T07:21:59","slug":"%ec%9e%ac%ea%b5%ac%eb%a7%a4%eb%a5%bc-%eb%8a%98%eb%a6%ac%eb%8a%94-2020%eb%85%84-%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%86%8c%ed%94%84%ed%8a%b8%ec%9b%a8%ec%96%b4-%eb%aa%a8%ec%9d%8c","status":"publish","type":"post","link":"https:\/\/www.stechstar.com\/user\/wordpress\/%ec%9e%ac%ea%b5%ac%eb%a7%a4%eb%a5%bc-%eb%8a%98%eb%a6%ac%eb%8a%94-2020%eb%85%84-%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%86%8c%ed%94%84%ed%8a%b8%ec%9b%a8%ec%96%b4-%eb%aa%a8%ec%9d%8c\/","title":{"rendered":"\uc7ac\uad6c\ub9e4\ub97c \ub298\ub9ac\ub294, 2020\ub144 \ucd5c\uace0\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubaa8\uc74c"},"content":{"rendered":"<h1>\uc7ac\uad6c\ub9e4\ub97c \ub298\ub9ac\ub294, 2020\ub144 \ucd5c\uace0\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubaa8\uc74c<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17401 aligncenter\" src=\"http:\/\/www.stechstar.com\/user\/zbxe\/files\/attach\/images\/20877\/339\/070\/1cdecaae67a2e8b76ad5075c07b83d7d.png\" alt=\"\" width=\"800\" height=\"355\" data-autoattach=\"success\" data-cke-saved-src=\".\/files\/attach\/images\/20877\/339\/070\/1cdecaae67a2e8b76ad5075c07b83d7d.png\"><\/p>\n<p>\u200b\uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \uc774\ub044\ub294 \uac83\uc740 \ud06c\uac8c 2\uac00\uc9c0 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc744 \ub04c\uc5b4\ub2f9\uae30\ub294 \uac83\uacfc \uadf8\ub4e4\uc744 \ucda9\uc131\uace0\uac1d\uc73c\ub85c \uc720\uc9c0\uc2dc\ud0a4\ub294 \uac83\uc774\uc8e0. \uace0\uac1d \uc720\uc9c0\uac00 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc740 \uad73\uc774 \ub9d0\ub85c \ud560 \ud544\uc694\uac00 \uc5c6\uc744 \uc815\ub3c4\ub85c \ub204\uad6c\ub098 \ub2e4 \uc544\ub294 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4. \uace0\uac1d\uc744 \uc720\uc9c0\ud558\uba74 \ub2e8\uae30\uc801\uc73c\ub85c\ub294 \ub9e4\ucd9c\uc5d0 \ud06c\uac8c \uc601\ud5a5\uc744 \ubbf8\uce60 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLV, Customer Lifetime Value)\ub3c4 \ub192\uc5ec\uc90d\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub9cc\uc871\uac10\uc744 \ub290\ub07c\ub294 \uace0\uac1d\ub4e4\uc740 \uce5c\uad6c\ub098 \uac00\uc871, \ub3d9\ub8cc\ub4e4\uc5d0\uac8c\ub3c4 \ucd94\ucc9c\uc744 \ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0, \uc2e0\uaddc \uace0\uac1d \uc720\uce58\uc5d0\ub3c4 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ud558\uc9c0\ub9cc, \uace0\uac1d\ub4e4\uc774 \ub9cc\uc871\ud558\uace0 \uc788\ub294\uc9c0 \ub610\ub294 \ub5a0\ub098\ub824\uace0 \ud558\ub294\uc9c0\ub97c \ubaa8\ub978\ub2e4\uba74,<\/strong><br \/>\n<strong>\uc5b4\ub5bb\uac8c \uace0\uac1d \uc720\uc9c0\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/strong><\/p>\n<p>\uc194\uc9c1\ud788 \ub9d0\uc500\ub4dc\ub9ac\uc790\uba74, \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc815\ud655\ud558\uac8c \uaff0\ub6ab\uc5b4\ubcf4\ub294 \uac83\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uac1d\uc758 \uacbd\ud5d8\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc694\uc18c\ub4e4\uc740 \uc544\uc8fc \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uc694\uc18c\ub4e4\uc744 \ucd94\uc801\ud558\uace0, \ud3c9\uac00\ud558\uace0, \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uac16\ucd94\uace0 \uc788\uc9c0 \uc54a\ub2e4\uba74, \uc5ec\ub7ec\ubd84\uc740 \uacb0\uad6d \uc0ac\ub78c\ub4e4\uc744 \uc783\uac8c \ub418\uac70\ub098, \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ub193\uccd0\ubc84\ub9ac\uac8c \ub420 \uac81\ub2c8\ub2e4.<\/p>\n<h3>&#8216;\uace0\uac1d \uc131\uacf5 \uc18c\ud504\ud2b8\uc6e8\uc5b4(CUSTOMER SUCCESS SOFTWARE)&#8217;\uac00 \ubb34\uc5c7\uc774\uae38\ub798?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17402 aligncenter\" src=\"http:\/\/www.stechstar.com\/user\/zbxe\/files\/attach\/images\/20877\/339\/070\/018b84885110e23ab98c994f62e85b7e.jpg\" alt=\"\" width=\"626\" height=\"385\" data-autoattach=\"success\" data-cke-saved-src=\".\/files\/attach\/images\/20877\/339\/070\/018b84885110e23ab98c994f62e85b7e.jpg\"><\/p>\n<p>\uace0\uac1d \uc131\uacf5 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub780,&nbsp;\uace0\uac1d\ub4e4\uc774 \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc744 \uc774\uc6a9\ud574\uc11c \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uac8c \ub3c4\uc640\uc8fc\ub294 \uac83\uc774\ub77c\uace0 \ub9d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uba74, \uace0\uac1d\ub4e4\uc774 \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud568\uc73c\ub85c\uc368, \uac01 \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub97c \ud655\uc778\ud558\uace0, \uace0\uac1d\ub4e4\uc774 \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc744 \ubcf4\ub2e4 \uc798 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc8fc\uba70, \uace0\uac1d\uc758 \uc804\ubc18\uc801\uc778 \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uac8c \ub3c4\uc640\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<h3>\uad73\uc774, \uace0\uac1d \uc131\uacf5 \uc18c\ud504\ud2b8\uc6e8\uc5b4(CUSTOMER SUCCESS SOFTWARE)\ub97c \uc368\uc57c \ud560\uae4c?<\/h3>\n<p>\uace0\uac1d \uc131\uacf5 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc774\uc6a9\ud558\uba74 \uc218\ub9ce\uc740 \uc7a5\uc810\ub4e4\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\uc120, \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc744 \ub354 \uc774\uc0c1 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uac70\ub098 \uadf8\ub7f4 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uace0\uac1d\ub4e4\uc744 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uadf8\ub7f0 \uace0\uac1d\ub4e4\uc744 \ub2e4\uc2dc \uc7ac\ubc29\ubb38\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc8e0. \uadf8\ub9ac\uace0 \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uacfc \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c\uc744 \uac1c\uc120\ud574\uc11c \uace0\uac1d\ub9cc\uc871\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ubc29\ubc95\ub3c4 \uc81c\uc2dc\ud574 \uc90d\ub2c8\ub2e4. \uc81c\ub300\ub85c \ub41c \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uba74, \uc5b4\ub5bb\uac8c \ud574\uc57c \uace0\uac1d\uc774 \ubcf4\ub2e4 \ub9ce\uc740 \ud61c\ud0dd\uc744 \uc5bb\uc744 \uc218 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\uace0, \ub9e4\ucd9c\uc744 \ub298\ub9b4 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ud3ec\ucc29\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub300\uccb4 \uc774\ub7f0 \uac83\ub4e4\uc774 \uc65c \uc911\uc694\ud560\uae4c\uc694? \ub2f5\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ub354 \ud589\ubcf5\ud558\uace0 \ub9cc\uc871\ud560\uc218\ub85d, \ube44\uc988\ub2c8\uc2a4\ub3c4 \ub354\uc6b1 \uc88b\uc544\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub9cc\uc57d \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uace0\uac1d\ub4e4\uc774 \uc131\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4\uba74, \uace0\uac1d\ub4e4\uc740 \uc5ec\ub7ec\ubd84\uc758 \uc81c\ud488\uc744 \ub354 \uc624\ub798 \uc0ac\uc6a9\ud558\uba74\uc11c \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc4f8 \uac83\uc774\uace0, \ubcf4\ub2e4 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub3c4 \ucd94\ucc9c\ud560 \uac81\ub2c8\ub2e4.<\/p>\n<p>\uc989, \uace0\uac1d \uc131\uacf5(Customer Success)\uc740 \ube44\uc988\ub2c8\uc2a4\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\ub294 \uc694\uc18c\ub77c\ub294 \uac83\uc778\ub370\uc694. \ub2e4\uc74c\uc5d0\uc11c\ub294 \uace0\uac1d \uc131\uacf5\uc744 \uc704\ud574 \ud544\uc694\ud55c \ucd5c\uace0\uc758 \uc18c\ud504\ud2b8 \uc6e8\uc5b4 5\uac00\uc9c0\ub97c \uc120\ubcc4\ud574\uc11c \uc54c\ub824\ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<h3>01. \ud5c8\ube0c\uc2a4\ud31f \uc11c\ube44\uc2a4(HUBSPOT SERVICE)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17404 aligncenter\" src=\"http:\/\/www.stechstar.com\/user\/zbxe\/files\/attach\/images\/20877\/339\/070\/b6472f1290f62d179081c66f4592039f.png\" alt=\"\" width=\"768\" height=\"294\" data-autoattach=\"success\" data-cke-saved-src=\".\/files\/attach\/images\/20877\/339\/070\/b6472f1290f62d179081c66f4592039f.png\"><\/p>\n<p>\ud5c8\ube0c\uc2a4\ud31f \uc11c\ube44\uc2a4(HubSpot Service)\ub294 100% \ubb34\ub8cc\uc778 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc774\uba70, \uaddc\ubaa8\uc5d0 \uad00\uacc4\uc5c6\uc774 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ucd5c\uace0\uc758 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 &#8216;\ubc1b\uc740 \ud3b8\uc9c0\ud568(inbox)\uc744 \uc774\uc6a9\ud574\uc11c, \uc5ec\ub7ec\ubd84\uc740 \uc774\uba54\uc77c, \ud398\uc774\uc2a4\ubd81 \uba54\uc2dc\uc9c0, \uc2e4\uc2dc\uac04 \ucc44\ud305, \ubb38\uc11c \uc591\uc2dd \ub4f1 \uace0\uac1d\uacfc\uc758 \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc744 \ud55c\uacf3\uc5d0\uc11c \uad00\ub9ac\ud560 \uc218 \uc788\uc8e0.<\/p>\n<p>\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc774\ub825\uc744 \uc783\uc5b4\ubc84\ub9b4 \uc5fc\ub824\ub3c4 \uc5c6\uace0, \ubfd4\ubfd4\uc774 \ud769\uc5b4\uc838 \uc788\ub294 \uace0\uac1d \uc815\ubcf4\ub97c \ucc3e\uae30 \uc704\ud574 \uc5ec\uae30\uc800\uae30 \ub4a4\uc838\ubcfc \ud544\uc694\ub3c4 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\uba54\uc77c\uc774\ub098 \uc2e4\uc2dc\uac04 \ucc44\ud305\uc758 \ub0b4\uc6a9\uc744 \uace0\uac1d\uc9c0\uc6d0 \ud2f0\ucf13(ticket)\uc73c\ub85c \uc804\ud658\ud558\uac70\ub098, \uc801\uc808\ud55c \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc2e4\uc2dc\uac04 \ucc44\ud305\uc744 \uc778\uacc4\ud568\uc73c\ub85c\uc368, \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ud0c0\uc774\ubc0d\uc5d0 \ub9de\uac8c \uc9c0\uc6d0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac8c \uc218\uc6d4\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ud5c8\ube0c\uc2a4\ud31f\uc740 \uace0\uac1d \uc131\uacf5\uc744 \uc704\ud55c \ub178\ub825\uc774 \uc644\ub8cc\ub418\uc5b4\uc57c\ub9cc \ud574\ub2f9 \ud504\ub85c\uc138\uc2a4\uac00 \uc885\ub8cc\ub420 \uc218 \uc788\uac8c \uc124\uacc4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub54c\ubb38\uc5d0 \uc5ec\ub7ec\ubd84\uc740 \uace0\uac1d\uc9c0\uc6d0 \ucc44\ub110\uc744 \ud1b5\ud574\uc11c \uc9c1\uc811 \uc124\ubb38\uc870\uc0ac\ub97c \uc9c4\ud589\ud558\uace0, \uace0\uac1d \uc9c0\uc6d0 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \ud53c\ub4dc\ubc31\uc744 \uc5bb\uc744 \uc218 \uc788\uc744 \uac81\ub2c8\ub2e4.<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<h3>02. \uc778\ud130\ucef4(INTERCOM)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17405 aligncenter\" src=\"http:\/\/www.stechstar.com\/user\/zbxe\/files\/attach\/images\/20877\/339\/070\/b2726d9cf3a809521cee260e4354fdb3.png\" alt=\"\" width=\"768\" height=\"325\" data-autoattach=\"success\" data-cke-saved-src=\".\/files\/attach\/images\/20877\/339\/070\/b2726d9cf3a809521cee260e4354fdb3.png\"><\/p>\n<p>\uc778\ud130\ucef4(Intercom)\uc740 \ub370\uc774\ud130 \uc218\uc9d1\uc5d0\uc11c\ubd80\ud130 \ubd84\uc11d\uae4c\uc9c0 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0, \uace0\uac1d \uad00\ub9ac\ub294 \ubb3c\ub860\uc774\uace0 \uace0\uac1d \uc131\uacf5\uae4c\uc9c0\ub3c4 \ub3c4\uc640\uc904 \uc218 \uc788\ub294 \ud6cc\ub96d\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uae30\ub2a5\ub4e4\uc774 \ud55c \uacf3\uc5d0 \uc9d1\uc911\ub418\uc5b4 \uc788\ub294 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c\ub294 \uace0\uac1d\uc758 \ud589\ub3d9 \ubc0f \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc77c\uc0c1\uc801\uc73c\ub85c \uc218\uc9d1\ud558\uae30 \ub54c\ubb38\uc5d0, \uace0\uac1d\uc758 \ub2c8\uc988(needs)\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc5b8\uc81c\ub098 \ucd5c\uc2e0 \uc0c1\ud0dc\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uc678\ubd80\uc758 \ub2e4\uc591\ud55c \uc571\uacfc\ub3c4 \ud1b5\ud569\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \uace0\uac1d\uc744 \ubcf4\ub2e4 \uae4a\uc774 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uadf8\ub4e4\uc758 \uacbd\ud5d8\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc8e0. \uc778\ud130\ucef4\uc774 \uc9c4\uc815\uc73c\ub85c \uc720\uc758\ubbf8\ud55c \uc774\uc720\ub294 \ubc14\ub85c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae30\ub2a5 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc778\ud130\ucef4\uc758 \uace0\uac1d\uc9c0\uc6d0 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uba74, \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc811\uadfc\ud558\ub294 \uace0\uac1d\ub4e4\uacfc \uac04\ud3b8\ud55c \ubc29\uc2dd\uc73c\ub85c \uc0c1\ud638\uc791\uc6a9\ud560 \uc218 \uc788\uace0, \uace0\uac1d\ub4e4\uc774 \uc2a4\uc2a4\ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uc9c0\uc2dd\uccb4\uacc4\ub97c \uad6c\ucd95\ud560 \uc218\ub3c4 \uc788\uc73c\uba70, \uace0\uac1d\uc758 \ub77c\uc774\ud504 \uc0ac\uc774\ud074\uc5d0 \ub9de\ub294 \ub2e4\uc591\ud55c \uc9c0\uc6d0 \ub178\ub825\uacfc \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc790\ub3d9\ud654\ud558\ub294 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<h3>03. \uc820\ub370\uc2a4\ud06c(ZENDESK)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17408 aligncenter\" src=\"http:\/\/www.stechstar.com\/user\/zbxe\/files\/attach\/images\/20877\/339\/070\/a5880ac2ebac004e7ce2a1e2e9274999.png\" alt=\"\" width=\"768\" height=\"349\" data-autoattach=\"success\" data-cke-saved-src=\".\/files\/attach\/images\/20877\/339\/070\/a5880ac2ebac004e7ce2a1e2e9274999.png\"><\/p>\n<p>\uc820\ub370\uc2a4\ud06c(Zendesk)\ub294 \uc8fc\ub85c \uace0\uac1d \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc73c\ub85c \ub9ce\uc774 \uc54c\ub824\uc838 \uc788\uc73c\uba70, \uace0\uac1d\uc9c0\uc6d0 \ud2f0\ucf13\uc744 \uad00\ub9ac\ud558\ub294 \ub370 \uc788\uc5b4\uc11c \uc544\uc8fc \ub6f0\uc5b4\ub09c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc820\ub370\uc2a4\ud06c\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uac83\uc740 \ubc14\ub85c \uace0\uac1d\uc131\uacf5 \uc785\ub2c8\ub2e4.<\/p>\n<p>\uc820\ub370\uc2a4\ud06c\uc758 \uc11c\ud3ec\ud2b8 \uc2a4\uc704\ud2b8(Support Suite) \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uba74, \uace0\uac1d\ub4e4\uacfc \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ub300\ud654\ub97c \ud560 \uc218 \uc788\uace0, \ub2e8\uc77c\ud55c \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0\uc11c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc73c\uba70, \ud574\ub2f9 \ub370\uc774\ud130\ub97c \ub2e4\uc591\ud55c \ubcf4\uace0\uc11c\uc5d0 \uc5f0\ub3d9\uc2dc\ucf1c\uc11c \uace0\uac1d\ub4e4\uc744 360\ub3c4\uc758 \uad00\uc810\uc5d0\uc11c \uad00\ucc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc5ec\ub7ec\ubd84\uc758 \ud544\uc694\uc5d0 \ub9de\uac8c \uc124\uc815\uc744 \ucd5c\uc801\ud654 \ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc5ec\ub7ec\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ubd88\ud544\uc694\ud55c \uc791\uc5c5\uc744 \ud558\uba74\uc11c \uc2dc\uac04\uc744 \ub0ad\ube44\ud558\uc9c0 \uc54a\uac8c \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc820\ub370\uc2a4\ud06c\uc5d0\uc11c\ub294 \uae30\ubcf8\uc801\uc778 \uc5c5\ubb34\uc9c0\uc6d0\uc13c\ud130 \uc774\uc0c1\uc758 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc18c\uc15c\ubbf8\ub514\uc5b4, \uc774\uba54\uc77c, \uc2e4\uc2dc\uac04 \ucc44\ud305 \ub4f1 \uc5b4\ub5a0\ud55c \ucc44\ub110\uc5d0\uc11c\ub3c4 \ub2e4\uc591\ud55c \uc5b8\uc5b4\ub85c \uace0\uac1d\ub4e4\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<h3>04. \ucee4\uc2a4\ud130\uba38 \uc11d\uc138\uc2a4\ubc15\uc2a4(CUSTOMER SUCCESS BOX)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17407 aligncenter\" src=\"http:\/\/www.stechstar.com\/user\/zbxe\/files\/attach\/images\/20877\/339\/070\/8c0e2cc87f3a98dbb36fa73455580c2a.png\" alt=\"\" width=\"768\" height=\"305\" data-autoattach=\"success\" data-cke-saved-src=\".\/files\/attach\/images\/20877\/339\/070\/8c0e2cc87f3a98dbb36fa73455580c2a.png\"><\/p>\n<p>\ucee4\uc2a4\ud130\uba38 \uc11d\uc138\uc2a4\ubc15\uc2a4(Customer Success Box)\ub294 \ucd5c\uace0 \uc218\uc900\uc758 \uace0\uac1d \uc131\uacf5 \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c, \uc628\ubcf4\ub529(onboarding)\uc5d0\uc11c\ubd80\ud130 \uace0\uac1d\uc720\uc9c0\uc640 \uc5c5\uc140\ub9c1(upselling)\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0 \ub9de\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud574\uc90d\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc740 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0, \ud544\uc694\ud55c \uc5c5\ubb34\ub97c \uacc4\ud68d\ud558\uace0, \uac01 \ub2e8\uacc4\uc758 \ub9c8\uc77c\uc2a4\ud1a4(milestone)\uc744 \ucd94\uc801\ud568\uc73c\ub85c\uc368, \uace0\uac1d\uc774 \uc81c\ud488\uc744 \ucc98\uc74c \uc0ac\uc6a9\ud558\ub294 \uae30\uac04\ub3d9\uc548 \uc5b4\ub5a4 \ubc18\uc751\uc744 \ubcf4\uc774\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc77c\ub2e8 \uc628\ubcf4\ub529\uc5d0 \uc131\uacf5\ud558\uace0 \ub098\uba74, \ucee4\uc2a4\ud130\uba38 \uc11d\uc138\uc2a4\ubc15\uc2a4\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \ub9c8\uc77c\uc2a4\ud1a4\uc5d0 \ub3c4\ub2ec\ud588\ub2e4\uac70\ub098 \ud2b9\uc815\ud55c \ud589\ub3d9\uc774 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc558\uc744 \ub54c \uc54c\ub9bc\uc744 \ubcf4\ub0b4\uc8fc\uba74\uc11c, \ud574\ub2f9 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub3c4\ub85d \uc124\uc815\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ud544\uc694\ud55c \uc5c5\ubb34\ub97c \uc0dd\uc131\ud574\uc11c \ud2b9\uc815\ud55c \uc5d0\uc774\uc804\ud2b8(agent)\uc5d0\uac8c \ud560\ub2f9\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \ubaa8\ub4e0 \uace0\uac1d\ub4e4\uc774 \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc5d0 \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7f0 \ubaa8\ub4e0 \ub370\uc774\ud130\ub294 \ub2e8\uc77c\ud55c \ub300\uc2dc\ubcf4\ub4dc\uc5d0 \uc800\uc7a5\ub418\uba70, \uc774\uacf3\uc5d0\uc11c\ub294 \uc81c\ud488\uc758 \ucc44\ud0dd, \ube44\uc6a9, \uc11c\ube44\uc2a4, \uad00\uacc4 \uc694\uc18c \ub4f1\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc758 &#8216;\ub9cc\uc871\ub3c4&#8217;\ub97c \uc810\uc218\ub85c \ud3c9\uac00\ud574 \uc90d\ub2c8\ub2e4.<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<h3>05. \ud50c\ub79c\ud587(PLANHAT)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17409 aligncenter\" src=\"http:\/\/www.stechstar.com\/user\/zbxe\/files\/attach\/images\/20877\/339\/070\/20e2f0909ffe66f7c49232ace410c13f.png\" alt=\"\" width=\"768\" height=\"283\" data-autoattach=\"success\" data-cke-saved-src=\".\/files\/attach\/images\/20877\/339\/070\/20e2f0909ffe66f7c49232ace410c13f.png\"><\/p>\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uacfc \uc911\uacac\uae30\uc5c5 \ubaa8\ub450\ub97c \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc9c4 \ud50c\ub79c\ud587(PlanHat)\uc740 \ubaa8\ub4e0 \uac83\uc744 \uc0ac\uc6a9\uc790\uac00 \uc124\uc815\ud560 \uc218 \uc788\ub294 \uace0\uac1d \uc131\uacf5 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ud50c\ub79c\ud587\uc758 \ub2e4\uc591\ud55c \ubaa8\ub4c8\uacfc \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uba74 \uad6c\ub9e4, \uace0\uac1d\uc9c0\uc6d0 \ud2f0\ucf13, \uace0\uac1d\uc9c0\uc6d0 \uc11c\ube44\uc2a4 \ubd80\uc11c\uc640\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ud3ec\ud568\ud574\uc11c \uace0\uac1d \uacbd\ud5d8\uacfc \uc5f0\uad00\ub41c \ubaa8\ub4e0 \uac83\ub4e4\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uace0 \ud50c\ub79c\ud587\uc758 \uace0\uac1d \uae30\ubc18\uc774 \uc791\uc740 \uae30\uc5c5\ub4e4\uc744 \uc704\ud55c \uac83\uc740 \uc544\ub2c8\uace0, \ubaa8\ub4e0 \uace0\uac1d\ub4e4\uc744 \uc77c\uc77c\uc774 \uc218\ub3d9\uc73c\ub85c \uc124\uc815\ud558\ub290\ub77c \uc5c4\uccad\ub09c \uc2dc\uac04\uc774 \uc18c\uc694\ub418\ub294 \uac83\ub3c4 \uc544\ub2d9\ub2c8\ub2e4. \uc0ac\uc2e4 \ud50c\ub79c\ud587\uc740 \uae30\uc5c5\ub4e4\uc758 \uc218\uace0\ub97c \ub35c\uc5b4\uc8fc\uae30 \uc704\ud574\uc11c \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud50c\ub79c\ud587\uc744 \uc774\uc6a9\ud558\uba74 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uc124\uacc4\ud558\uace0, \uc8fc\uc758\uc0ac\ud56d\uc744 \uc124\uc815\ud558\uace0, \uc54c\ub9bc\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \uad00\uc2ec\uc744 \uae30\uc6b8\uc5ec\uc57c \ud560 \uace0\uac1d\ub4e4\uc5d0 \uc9d1\uc911\ud574\uc11c \uadf8\ub4e4\uc774 \ub3c4\uc6c0\uc744 \ud544\uc694\ub85c \ud558\ub294 \uc815\ud655\ud55c \uc2dc\uac04\uc5d0 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<p>[\ucd9c\ucc98]&nbsp;<a href=\"https:\/\/www.wishket.com\/news-center\/detail\/477\/\" data-cke-saved-href=\"https:\/\/www.wishket.com\/news-center\/detail\/477\/\">https:\/\/www.wishket.com\/news-center\/detail\/477\/<\/a><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_8626\" class=\"pvc_stats all  \" data-element-id=\"8626\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/www.stechstar.com\/user\/wordpress\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uc7ac\uad6c\ub9e4\ub97c \ub298\ub9ac\ub294, 2020\ub144 \ucd5c\uace0\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubaa8\uc74c \u200b\uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \uc774\ub044\ub294 \uac83\uc740 \ud06c\uac8c 2\uac00\uc9c0 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc744 \ub04c\uc5b4\ub2f9\uae30\ub294 \uac83\uacfc \uadf8\ub4e4\uc744 \ucda9\uc131\uace0\uac1d\uc73c\ub85c \uc720\uc9c0\uc2dc\ud0a4\ub294 \uac83\uc774\uc8e0. \uace0\uac1d \uc720\uc9c0\uac00 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc740 \uad73\uc774 \ub9d0\ub85c \ud560 \ud544\uc694\uac00 \uc5c6\uc744 \uc815\ub3c4\ub85c \ub204\uad6c\ub098 \ub2e4 \uc544\ub294 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4. \uace0\uac1d\uc744 \uc720\uc9c0\ud558\uba74 \ub2e8\uae30\uc801\uc73c\ub85c\ub294 \ub9e4\ucd9c\uc5d0 \ud06c\uac8c \uc601\ud5a5\uc744 \ubbf8\uce60 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLV, Customer Lifetime Value)\ub3c4 \ub192\uc5ec\uc90d\ub2c8\ub2e4. \uadf8\ub9ac\uace0 [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_8626\" class=\"pvc_stats all  \" data-element-id=\"8626\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 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