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Starting an Online Business For Dummies (7th Ed)
by Greg Holden
For Dummies | July 2013 | ISBN-10: 1118607783 | True PDF | 456 pages | 52 mb http://www.amazon.com/Starting-Online-Business-Dummies-Computer/dp/1118607783

Mind your business with this updated edition of the bestselling online business how-to guide
Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world.
-    Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond
-    Highlights business issues that are of particular concern to online entrepreneurs
-    Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools
-   Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe
There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going. Learn to:
-    Improve your website's visibility to attract repeat customers
-    Research your target audience and enhance customer service
-    Track your site's performance with updated marketing and analytics tools
-    Conduct business securely on mobile devices
Get down to business! Here's what it takes to succeed in the world of e-commerce
Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality.
-    The right mindset — learn how to think like a business person and plan for success
-    Tools of the trade — find out what software and hardware you need as well as how to choose a web host and domain name
-    Think mobile — expand your reach and engage your customers on the go with a mobile-friendly website
-    Spread the word — market your business with e-newsletters, discussion groups, mailing lists, and contests
-   Socialize — boost business visibility with Facebook®, Pinterest®, Twitter®, and other social networking sites
-    Optimize — improve both your catalog listings and your website so your business ranks highly with search engines
-    Beyond eBay — open new opportunities with online storefronts and specialty marketplaces
-    Legal stuff — protect your business identity, know and follow local regulations, and choose the right accounting method
Open the book and find:
-    Ten essential steps for starting your business
-    Ways to make your website more customer-friendly
-    How to build loyalty with great customer service
-    Payment options to consider
-    Case studies that showcase business success
-    Cost-effective marketing strategies
-    Efficient ways to manage multiple storefronts
-    Services for mobile merchants

About the Author
Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.

Contents at a Glance
Introduction ................................................................ 1
Part I: Launching Your Online Business ......................... 9
Chapter 1: New Tools and Strategies for Your Online Business ................................11
Chapter 2: Opening Your Online Business ...................................................................31
Chapter 3: Choosing and Equipping Your New E-Business ........................................57
Chapter 4: Selecting Your E-Commerce Host and Design Tools ................................79
Part II: Creating a Business Website ......................... 107
Chapter 5: Organizing Your Business Presence and Attracting Customers ..........109
Chapter 6: Making Shopping Easy on Your E-Commerce Site ..................................147
Chapter 7: Accepting Payments ...................................................................................173
Chapter 8: Communicating with Customers and Building Loyalty .........................197
Chapter 9: Sourcing Worldwide for Your Business ...................................................219
Part III: Social Networking and Marketing ................ 233
Chapter 10: Advertising and Publicity: The Basics ...................................................235
Chapter 11: Search Engine Optimization ....................................................................257
Chapter 12: Location, Location, Location Marketing ................................................283
Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs .................299
Part IV: Expanding Beyond Your Website ................... 313
Chapter 14: Selling on Amazon.com and eBay ...........................................................315
Chapter 15: Moving to Specialty Marketplaces .........................................................347
Chapter 16: Managing and Growing Your Online Business ......................................365
Part V: Keeping Your Business Legal
and Fiscally Responsible .......................................... 379
Chapter 17: Keeping It All Legal ...................................................................................381
Chapter 18: Online Business Accounting Tools .........................................................397
Part VI: The Part of Tens .......................................... 413
Chapter 19: Ten Ways to Reach Mobile Shoppers ....................................................415
Chapter 20: Ten Ways to Develop a Platform ............................................................421
Index ...................................................................... 427